Unfortunately no business is resistant to the slow season. While there is no way to completely end the slow times of year, there are ways to improve sales so they aren’t quite as bad. A good franchise marketing plan is going to be necessary in all cases, but before you can create a strong marketing plan, you have to figure out what action will drive traffic to your business. Here are four things to try or keep in mind as you work on your slow season franchise marketing plans.
Author Archive for: Chris Conner
About Chris Conner
Expert Franchise Author, Christopher Conner, has been in franchise development working with emerging franchise brands and companies entering the franchise market place since 2002. Mr. Conner started Franchise Marketing Systems in 2009 and today, the organization consists of 24 full time professionals covering the United States. His experience in franchise marketing, franchise sales and franchise strategic planning has helped lead FMS to a 3 year 504% growth rate. Mr. Conner is also Co-Author of the book providing franchise experience to emerging franchisors, “Franchise Expansion Guide.”
Entries by Chris Conner
This is a short overview of some of the successful franchise systems on the market and how much they cost. Also includes are Royalty Fees, Franchise Fees and Franchise Advertising Fees.
It has become obvious to me that the successful franchise systems and solid franchise investments for franchisees are not always the brand names you see on TV or see a celebrity endorsing. The failure rates for large, established franchise brands in certain cases are higher than startup franchises and don’t seem to provide any consistency from an investor’s standpoint.
AVA Creative, the latest professional services brand from the Middle East has just launched a franchise model offered to professionals interested in building a business in the growing architectural and interior design market space. This segment creates opportunity for not only the professional in that with the AVA franchise model they are able to start a new business with a low initial investment while leveraging a team of highly skilled architects, but also the AVA Brand and ability to attract larger national brands in need of professional architectural services.
Franchise Marketing Systems clients have experienced a wide variety of growth and opportunities in a wide variety of industries, regions, business categories and business models. The Franchise Market is back in full swing with more people gaining the needed confidence and optimism to move forward with launching new franchise brands and opening franchised businesses.
Franchising is a viable and effective way to build a business, brand and operating model across markets with speed and efficiency. It is has been proven to be one of the most effective and profitable business growth systems in the world over the past one hundred years.
How do you decide to ” Buy In or Start Up?” Better yet, you might have decided to start up and now your ready to “Expand Out” your buisness model through franchsing.
Franchise development and franchise sales are like any other sales process, you have a product, you should have a defined buyer and you need to get your product in front of this buyer, the difference in a franchise sales process is that you are selling intellectual property, this is different for most sales people and takes […]
Many entrepreneurs dream of starting, building and eventually expanding their own businesses and every year thousands of Americans consider both franchising and licensing as a way to make it happen. What ever side of the coin you fall, there are many entrances into becoming a business owner and nurturing the needs of the business you choose to grow.
Similar to buying a home, it is vital that a perspective franchise buyer has realistic expectations, preparation and know cash flow capabilities to invest. For years, mortgage companies have pre-qualified borrowers to establish a price range for the home they would lend to. The benefits are many, including a pre-qualification provides tremendous buying power and the right guidance on lending ratios—debt to income level, for example. This knowledge gives the buyer confidence for making purchase decisions.