Entries by Chris Conner

Your Logo/Graphics Say a lot About Your Business

A Way to Attract More Customers Effortlessly! Your competitors graphics and brands flood the internet every day, so it is up to you to stand out and demand attention. With one of many facts like “Yellow & Red are known to trigger hunger,” you need experienced qualified graphic designers working on your designs to implement […]

The Man Behind the Fire and Rice Sensation

Founder of Fire & Rice, Chef Paul, learned how to cook the paella by simply watching a Spanish elderly woman make the dish every Sunday afternoon. With immediate interest, Chef Paul began preparing the rice, chicken and sausage, while gradually critiquing his paella skills. Over two decades have passed since he first learned the traditional paella methods and Chef Pauls’ Fire and Rice franchise is more popular than ever.

Franchise Your Business: Closing a Franchise Sale

When you franchise your business, your brand enters the dating game.  You might have positive memories of being single again or if you are like me, negative memories of going on lots of blind dates, meeting completely incompatible partners and spending lots of time in awkward situations.  Franchise sales has many similarities to dating, when you […]

The Many Layers of Building a Brand Through Franchising

One of the many overlooked values inherent in a successful franchise model is the exponential impact franchise development has on a brand. With Franchise growth comes the opportunity to replicate a brand through a consistent business model and operating platform, good systems and the ability to duplicate a successful business model allow the brand to build credibility in more markets. What is many times overlooked is the multiple layers of brand development that happen through franchising.

How to Sell Your First Franchise

In this session you will discover the reality of becoming a franchise company and making the first franchise sale. Topics discussed include: ensuring your business is ready for franchising, marketing your franchise, franchise lead generation, sales strategies, the franchise sales process, and setting appropriate expectations. An attendee should expect to walk out of this session with a firm understanding of what franchising their business means and the ways in which to effectively and efficiently get prepared for the first franchise sale.

Franchising or Licensing The Best Business Model for Brand Growth

Frequently, business owners considering growth through third party distribution systems will be faced with the question of whether to license their business or franchise the business model and what the best course of action should be for growing their brand. Both concepts have many similarities and both live in a world of gray like many areas of business.

Building a Better Business Plan to Franchise Your Business.

The first stage of planning for success in the field of franchising is to prepare and build a solid strategy and foundation for the expansion model. Much like a tall building, the franchise program will have little to stand on without a good foundation. Franchise strategic planning is similar to many business plans, but focuses more on the expansion model than the business itself. When an entity makes the transition to franchising, the business goes through an evolution

Private Equity in Franchising

calable Investment – franchise growth allows for substantial, fast and efficient growth when compared to traditional organic growth. Franchises can be opened quickly and the franchisor has significantly less operating overhead to manage the system. Franchisees typically outperform company owned locations. With “skin in the game”, an owner operator mentality and an onsite owner, franchised businesses have a much higher likelihood of success, profitability and customer experience.