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The Many Layers of Building a Brand Through Franchising

Posted by Chris Conner on Feb 9, 2015 8:33:48 PM

Strong Franchise Development Brings Inherent Value:

One of the many overlooked values inherent in a successful franchise model 
is the exponential impact franchise development has on a brand.  With Franchise growth comes the opportunity to replicate a brand through a consistent business model and operating platform, good systems and the ability to duplicate a successful business model allow the brand to build credibility in more markets.  What is many times overlooked is the multiple layers of brand development that happen through franchising. 

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Topics: franchise development, Franchise Co-op,, Effective Business Model, Brand Growth,, Local Marketing Requirment,, Local Advertising,, National Ad Fund

#Franchise Development: A Step-by-Step Guide

Posted by Cathy Clarke on Jan 13, 2014 12:34:00 PM

Any successful business owner with a growing business should consider franchise development as an option for expanding a concept into new markets. This is true for small to medium sized businesses as well as large businesses. Franchising can be an extremely effective and efficient method of business expansion given the right ingredients. The process of franchise development is one that requires a methodical approach and one of careful strategic planning along with targeted and professional marketing processes. The question is how to franchise a business with speed, efficiency and as few mistakes as possible! This blog takes you through a step by step process showing how to franchise your business to keep the business growth and expansion going.

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Topics: Franchise Consultants, franchise development, how to franchise your business, franchise marketing

How Can I Franchise My Business: Four Steps to Success

Posted by Cathy Clarke on Jan 6, 2014 11:36:00 AM

People often say to us, “I would like to franchise my business but I am not sure where to start.” Franchising is an effective and powerful way to grow a business. The key to franchising, as with any new business venture, is to approach the idea and business strategy with as much information as possible. In order to franchise your business you have to have a business concept that can be duplicated. The process of marketing and selling franchises is new and unique to most. There are a few key factors that determine what separates the successful franchise marketers from the unsuccessful ones. 

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Topics: franchise development, franchise my business, franchise marketing

Franchise Development 101: How to Franchise Your Business

Posted by Cathy Clarke on Nov 26, 2013 10:49:00 AM

Individuals often ask us about what franchise development steps they should be taking to franchise their businesses. This blog includes items to work on and put in process as you consider a move towards franchising. Franchising is not for everyone but for those who can meet the requirements listed in this blog should definitely look further into franchise development.

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Topics: Franchise Consultants, franchise development, Franchise Finance, franchise my business

Starting a Franchise Brand - Building the Platform for Growth

Posted by Christopher James Conner on Oct 1, 2013 6:19:00 AM

Step 1: Determine the readiness of your business as a franchise concept.  The most important thing that you should do is to determine if your business is franchisable. Apart from having a solid track record of sales, you should also take other important factors into consideration such as the business concept, track record, profitability, and the consumer behavior.

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Topics: Starting a Franchise, franchise development, how to franchise your business

Franchise Your Business Successfully

Posted by Christopher James Conner on May 6, 2013 10:11:00 PM

Franchise Development - why some franchisors succeed and others fail? 

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Topics: Franchise Consultants, franchise development, franchise your business

Franchising Opens Opportunities For People.

Posted by Christopher James Conner on Jan 24, 2013 8:28:00 AM

Don’t Focus on the Floor Beneath You, Look Up to the Possibility Above.
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Topics: Franchise Opportunities, how to franchise, franchise development

How do you Sell Franchises or Licenses?

Posted by Christopher James Conner on Nov 25, 2012 3:22:00 PM

Developing a franchise model requires structure, time, process and consistency. 

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Topics: how to franchise, franchise sales, franchise development, how to sell franchises

Franchising Your Business - Getting Exposure for Your Brand

Posted by Christopher James Conner on Oct 3, 2012 9:06:00 AM

Franchising can be a lot of Fun.  The excitement around a growing brand and the combination of a proven system helping put entrepreneurs into business for themselves is always exciting news. 

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Topics: Franchise Consultants, franchise development, franchise your business, franchise consulting

Franchise Marketing Systems Trade Shows

Posted by Christopher James Conner on Aug 26, 2012 4:18:00 PM

The franchise industry offers franchisors and franchisees many ways to "meet" and be introduced to one another.  Franchise Trade Shows are one of the ways that potential franchise buyers can investigate franchise options and Franchisors can "show off" their business opportunities and franchise offerings. 

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Topics: franchise tradeshows, Franchise Consultants, franchise development

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