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8 Key attributes of franchising- Size and longevity
(Part 1 in a 9 part series)
In many cases, the world of franchising will bring franchisor and franchisee together from all parts of the world. If in some cases, the franchisee is from another country and may be coming to the United States in order to start their franchised business here.
The Financial Markets are Heating Up....Have you Been Positioning your Business for Growth and an ideal Valuation?
In speaking with a franchisor I worked with for some time, she had a comment that struck me as being something I should write down.
The primary driver for franchising a business is to turn a business into a vehicle for growth, using intellectual property and systems as opposed to your own two hands to build your vision and brand in markets outside of your own. Building a business through franchising and creating scale in a business where scale is fundamentally not there to begin with can be a difficult proposition for many business owners.
The Art of Franchise Qualification
The following criteria provides a general starting point in evaluating the franchisability of a business. While there are many variables and factors to truly assess a business’ viability, these points should help in the assessment. It is recommended that for a more precise analysis that a consultation be conducted by a seasoned franchise consultant to fully determine franchisability.
How to Market and Sell Franchises
Franchise development and franchise sales are like any other sales process, you have a product, you should have a defined buyer and you need to get your product in front of this buyer, the difference in a franchise sales process is that you are selling intellectual property, this is different for most sales people and takes some time to transition to get comfortable with the process.
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