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Tuesday, Jul 8, 2014 Christopher James Conner
Franchise Marketing Systems has been developing franchise systems for over 5 years now.  The...Read More
Thursday, Jun 26, 2014 Christopher James Conner
Franchising and Canada - Reasons for Franchise Development up North If you haven't spent...Read More
Wednesday, Jun 11, 2014 Christopher James Conner
The Franchise tradeshow landscape has changed a great deal.  Tradeshows traditionally were...Read More

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How to Sell Franchises Using the EB-5 Program

How to sell franchises to foreign investors

In many cases, the world of franchising will bring franchisor and franchisee together from all parts of the world.  If in some cases, the franchisee is from another country and may be coming to the United States in order to start their franchised business here. 

Franchising and Investing - Heating Up in 2014

Franchise IPO

The Financial Markets are Heating Up....Have you Been Positioning your Business for Growth and an ideal Valuation?

Franchisees Vs. Entrepreneurs - What's the difference?

Franchise Your Business

In speaking with a franchisor I worked with for some time, she had a comment that struck me as being something I should write down.

How to Franchise – Supporting Franchise Growth

Franchising as a vehicle for growth

The primary driver for franchising a business is to turn a business into a vehicle for growth, using intellectual property and systems as opposed to your own two hands to build your vision and brand in markets outside of your own.  Building a business through franchising and creating scale in a business where scale is fundamentally not there to begin with can be a difficult proposition for many business owners. 

How To Franchise: The Art of Franchise Qualification

Franchise Sales Qualification

The Art of Franchise Qualification

Should I Franchise My Business?

Should I franchise my business?

The following criteria provides a general starting point in evaluating the franchisability of a business.  While there are many variables and factors to truly assess a business’ viability, these points should help in the assessment.  It is recommended that for a more precise analysis that a consultation be conducted by a seasoned franchise consultant to fully determine franchisability.

How to Market and Sell Franchises

How to Sell Franchises

How to Market and Sell Franchises

Improving Franchise Sales

Franchise Consultants

Franchise development and franchise sales are like any other sales process, you have a product, you should have a defined buyer and you need to get your product in front of this buyer, the difference in a franchise sales process is that you are selling intellectual property, this is different for most sales people and takes some time to transition to get comfortable with the process.

Franchising Opens Opportunities For People.

Franchise Opportunity
Don’t Focus on the Floor Beneath You, Look Up to the Possibility Above.
When interviewed by Forbes, less than 19% of all respondents in the U.S. said they were satisfied with their job.  In a market where jobs seem scarce, this seems like a lot of people who hate what they do.  How could this be the case?  It’s simple, when you play it safe every day and do what you’ve always done, there is little room for creativity, growth or passion in what you do. 
What is it in an Entrepreneur that Drives Them?
Is it the Money?  The Ego?  The Freedom of Business Ownership?  Whatever the reason is behind an Entrepreneur’s drive and commitment to their vision, it is the passion for that goal that pushes them to new limits and heights - passion for their brand, their vision and their own personal accomplishments.
It May Be time to Evolve.
If you own a business and your growth has become stagnant, couldn’t it be time to consider the next phase in your company’s evolution?  The greatest accomplishment a leader could ever have is to replicate their success through teaching others how to be successful.  Franchising would allow you to build your vision and brand beyond what you can accomplish with your own two hands. 
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Why is Franchising a valid expansion Vehicle?
  • High unemployment rate means significant opportunities for strong candidates.
  • High levels of activity in the Franchise Marketplace – January was a record month for lead generation by the web lead generation sites, Franchise Show are setting record attendance levels (Miami Franchise Show over 12,000 attendees).
  • High levels of capital sitting on the sideline has become active and people are investing cash into businesses with the increased levels of optimism for the economy.
  • People want guidance, direction and “order” to their entrepreneurial endeavor, more candidates are making the decision to start a business with the support and guidance of a franchisor than to go out on their own.
  • Economies of Scale from a franchise system allow the small business owner to realize the benefits of a larger group while still maintaining the upside of owning their own business.
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How do you Sell Franchises or Licenses?

Franchise Sales Process

Developing a franchise model requires structure, time, process and consistency. 

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