How to Franchise Your Business - Grow Your Business Through Franchising - Click Here:
In speaking with a franchisor I worked with for some time, she had a comment that struck me as being something I should write down.
The primary driver for franchising a business is to turn a business into a vehicle for growth, using intellectual property and systems as opposed to your own two hands to build your vision and brand in markets outside of your own. Building a business through franchising and creating scale in a business where scale is fundamentally not there to begin with can be a difficult proposition for many business owners.
The Art of Franchise Qualification
The following criteria provides a general starting point in evaluating the franchisability of a business. While there are many variables and factors to truly assess a business’ viability, these points should help in the assessment. It is recommended that for a more precise analysis that a consultation be conducted by a seasoned franchise consultant to fully determine franchisability.
How to Market and Sell Franchises
Franchise development and franchise sales are like any other sales process, you have a product, you should have a defined buyer and you need to get your product in front of this buyer, the difference in a franchise sales process is that you are selling intellectual property, this is different for most sales people and takes some time to transition to get comfortable with the process.
Developing a franchise model requires structure, time, process and consistency.
"Franchising is in the Air"
Join the Franchise Marketing Systems team for a webinar on how to franchise your business - tomorrow, 9/20/2012 at 12pm est.
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